Yes, having a blog on your company website is an excellent strategy. Blogs provide valuable content to your audience, enhancing customer engagement and boosting SEO.
Regardless of the nature of your business, be it a local boutique, law firm, or construction company, a well-maintained blog can effectively position your brand as a trusted authority in your field.
It serves as a platform to share industry insights, product information, and updates, allowing your company to connect with consumers in a more personal and informative way.
According to a 2019 survey, 55% of marketers indeed cited blogging as their top inbound marketing priority, indicating its significance in today's digital marketing landscape.