Torrance Family Law – From Being Hidden to Being Found Online

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Torrance Family Law, APC, is a legal firm specializing in family law matters. They offer a range of services, including mediation, collaborative divorce, and litigation. Despite their expertise and comprehensive services, their online presence was not reflecting their reputation, and they were not effectively reaching potential clients.


In 2020, Torrance Family Law, APC, had no citation growth, indicating a lack of online visibility. This was a significant issue as it was limiting their ability to reach a wider audience and potential clients. Furthermore, their keywords were not ranking high on Google's organic search results or in the Local Finder, which was affecting their local SEO performance.


A comprehensive local SEO strategy was implemented to address these issues. The strategy involved:

1. Building a Strong Citation Profile

To improve their online visibility, a robust citation profile was created across various platforms.

2. Strategic Keyword Targeting

A careful selection of keywords was made to enhance their ranking on Google's organic search results and Local Finder.

3. Enhancing Google My Business (GMB) Presence

Their Google My Business (GMB) profile was optimized to boost local search visibility and improve local SEO performance.

4. Implementing a Custom Review Generation Strategy

A unique review generation strategy was put in place to establish authority and boost local SEO.

5. Adapting to Google Algorithm Changes

Regular monitoring and adjustments were made to keep up with Google algorithm changes and maintain and improve rankings.


After three years of implementing the local SEO strategy, Torrance Family Law, APC, saw a significant improvement in their online presence:

1. Citation Growth

Their citation growth increased by 741%, a substantial increase from having no citation growth in 2020.

2. Keyword Ranking

They achieved high rankings on Google first page for most of their targeted keywords, ranking between 2 to 6. In the Local Finder, they ranked between 1 to 5 for their targeted keywords.

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3. Enhanced GMB Profile

Their GMB profile optimization led to enhanced local search visibility.

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4. Successful Review Generation

The implementation of a review generation strategy helped establish their authority and boosted their local SEO.

This case study demonstrates the power of a well-implemented local SEO strategy in improving online visibility and reaching a wider audience. Torrance Family Law, APC's success story serves as an inspiration for other local businesses looking to improve their online presence and reach their potential customers more effectively.

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