Haire Plumbing Local SEO Case Study – 1478% Citation Growth

Home ManagingSEO Portfolio Haire Plumbing Local SEO Case Study – 1478% Citation Growth

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Haire Plumbing & Mechanical Co., Inc is a locally owned and operated business based in Fayetteville, NC. They have been providing high-quality plumbing, heating, and air conditioning services to private residents and business customers from all walks of life. Despite their high-quality services and punctual delivery, their online presence was not reflecting their reputation and they were not reaching their potential customers effectively.


In 2019, Haire Plumbing & Mechanical Co., Inc had no citation growth. This lack of online visibility was a significant issue as it was hindering their ability to reach a wider audience and potential customers. Furthermore, their keywords were not ranking high on Google's organic search results or in the Local Finder, which was affecting their local SEO performance.


A comprehensive local SEO strategy was implemented to address these issues. The strategy involved:

1. Citation Building

Building citations to improve their online visibility.

2. Keyword Optimization

Using specific keywords to improve their ranking on Google's organic search results and Local Finder. The keywords targeted were “plumber fayetteville” and “plumber”.

3. Google My Business (GMB) Optimization

Optimizing their Google My Business (GMB) profile to enhance local search visibility and improve local SEO performance.

4. Review Generation Strategy

Implementing a review generation strategy to establish authority and boost local SEO.

5. Algorithm Monitoring

Regular monitoring and adjusting to Google algorithm changes to maintain and improve rankings.


After four years of implementing the local SEO strategy, Haire Plumbing & Mechanical Co., Inc saw a significant improvement in their online presence:

1. Citation Growth:

Their citation growth increased by 1478%, a substantial increase from having no citation growth in 2019.

2. Keyword Ranking for “plumber fayetteville”

They achieved rank 3 organically on Google first page and rank 8 in the Local Finder.

3. Keyword Ranking for “plumber”

They achieved rank 5 organically on Google first page and rank 11 in the Local Finder.

4. Review Generation

The implementation of a review generation strategy helped establish their authority and boosted their local SEO.

HP Report

This case study demonstrates the power of a well-implemented local SEO strategy in improving online visibility and reaching a wider audience. Haire Plumbing & Mechanical Co., Inc's success story serves as an inspiration for other local businesses looking to improve their online presence and reach their potential customers more effectively.

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