Result
Annual Revenue
from Google ads
290%
Result
E-commerce Converstion rate Boost
150%
Overview:
Blackjack Stainless Steel Jewelry, with over a decade in the industry, has always focused on offering the finest quality men's stainless steel jewelry. To further elevate their online presence and drive sales, they turned to Google Ads as a platform and partnered with ManagingSEO for the strategic execution.
Services Offered:
- Google Ads Consulting
- Google Ads Management
- E-commerce Optimization
- Conversion Rate Optimization
Challenge:
Blackjack, despite its strong brand presence, faced intense competition online, resulting in high ad costs and dwindling ROI. They required expertise to refine their ad campaigns and efficiently reach their target audience.
Solution:
Research and Understanding:
ManagingSEO delved into the core of Blackjack's brand, understanding its unique value proposition. The team pinpointed core audience segments and thoroughly mapped out the customer journey.
Strategic Keyword Selection:
Through a detailed competitive analysis, ideal keywords were selected, emphasizing long-tail keywords with high intent and less competition. This approach ensured better ad visibility at a more cost-effective rate.
Ad Copy and Landing Page Optimization:
Every ad was meticulously crafted to resonate with the target demographic, leading to higher click-through rates. Concurrently, landing pages were optimized for conversions, ensuring that ad-driven traffic had a significantly higher likelihood of conversion.
Regular Monitoring and Optimization:
Employing a mix of cutting-edge tools and manual oversight, ManagingSEO consistently monitored the campaign's performance, initiating regular tweaks to guarantee optimal outcomes.
Results:
Enhanced Online Presence:
- Website Traffic Increase (YOY): +210%
Elevated E-commerce Metrics:
- Annual Revenue from Google Ads: +290%
- E-commerce Conversion Rate Boost: +150%
Efficient Budget Allocation:
- Cost Per Click (CPC) Reduction: -32%
- Return on Ad Spend (ROAS): Surged by 220%
Conclusion:
Through strategic collaboration with ManagingSEO, Blackjack Stainless Steel Jewelry overcame online market challenges, harnessing the full potential of Google Ads. The significant uptick in key metrics demonstrates the power of targeted digital strategies. This partnership not only catalyzed immediate results but also set the foundation for Blackjack sustained digital success.