Result
Increase website traffic
360%
Result
Impressions Increase
297%
Background
MyGreenScape a leading online plant store based in Toronto, specializes in delivering high-quality indoor houseplants across Ontario and Quebec. While offering an extensive range of products, the website initially struggled with low digital visibility and engagement.
Challenge
Despite its quality offerings, MyGreenScape.ca online presence was not reflective of its market potential. Initial performance metrics showed only 42 daily clicks and 1,962 impressions, significantly limiting customer reach and sales opportunities.
Strategy
A multi-faceted SEO strategy was crafted to elevate MyGreenScape.ca’s search engine presence:
Site Audit: Comprehensive audits identified optimization gaps affecting search visibility.
Keyword Research: Targeted research identified high-value keywords to attract the right customer demographics.
Content Optimization: We restructured website content to enhance relevance and readability, improving engagement and adherence to SEO best practices.
Improving Site Architecture: Modifications were made to improve site navigability and indexing efficiency, essential for better search engine rankings.
Link-Building Campaigns: Strategic link-building efforts were introduced to enhance site authority and relevance within the industry.
Results
After implementing the SEO enhancements over three months, MyGreenScape.ca experienced significant growth in web traffic and user engagement:
- Clicks: Increased from 42 to 193 daily.
- Impressions: Grew from 1,962 to 7,789 daily.
- Overall Traffic Increase: The site saw a 360% increase in clicks and a 297% increase in impressions.
- Average Click-Through Rate (CTR): Improved to 2.5%.
Conclusion
This SEO campaign dramatically transformed MyGreenScape online presence. By addressing key areas of SEO, including technical website improvements and content optimization, the site not only achieved a higher ranking in search results but also attracted more visitors, significantly improving its potential for customer engagement and sales. The increase in clicks and impressions highlights the importance and effectiveness of a tailored SEO approach in the competitive online retail space.